Search Engine Optimization (SEO) is not just about keywords, but it is something more than that. There are a whole lot of other factors that you need to understand in SEO. SEO is a strategic effort towards making your content look best and stand out distinct in the eye of your target audience. The foremost thing that you need to do is to work on the content title in order to move a step ahead of the others. Here are some tips on how to write SEO friendly eye-grabbing titles:
Keep it short – Keep in mind that your title won’t have unlimited space to show up on the search page. So use only a few words with lesser space so that viewers can see the complete sentence when they search. 7-8 words are the best choice.
The inclusion of keywords is must – Keywords are considered to be super important while writing titles as Google solely depends on these keywords to send references to the users. If you can include them in the first 3 words of your title, that would be best.
Don’t be tricky – Customers don’t like to think too much on a particular search result as they have tons of other alternatives. Thus, if you think showing yourself as a clever blogger by writing catchy and tricky titles won’t help you in case of SEO. You need to be precise and to the point.
Consider your target audience – First, analyze who your target audience is and what information they might be seeking on the internet. Once you know the answer you will not only have a wide array of content ideas but also be able to put the right keywords in your title.
Use numbers – If you are writing something that involves a particular number of points say guidelines, features, reasons, tips, key factors etc. then it is advisable to include the number of points in the title only. Adding numbers is not only helpful for search engines but also makes the audience curious. Also, write in numeric like “5 Tips To Design A Great Logo” and not in letters like this “Five Tips To Design A Great Logo”.
Writing SEO friendly titles is neither a difficult job nor a time consuming one. You just need to keep the above points in mind while framing the right title for your article.
Blogging has become a steady practice for all the business houses as well as individual owners. Updating a blog page on a daily basis helps a website to come in the first 2-3 pages of Google search engines. After investing a hell of a lot of time in creating high-quality content for your blog, if few people turned up to read your piece, it can be highly depressing. This post will give you some suggestions on how to shoot up your blog subscriber’s list.
The first step would be to give a clear-cut instruction or CTA to your first-time readers. Do not misguide them by directing them to mail you. That’s the major blunder. Instead, put a CTA button Like “Subscribe Now To Get More Tips and Information”, so that your readers need not to make the effort to log in to their mail ids and then send you a message asking for subscription request.
Place the Subscription Box tactfully at the most desirable place on the page. Your viable options are the sidebar, header, footer or a pop-up box. It is recommended to run an experiment to see which one of these options works best for conversion.
These two are the most convenient and practical ways to get more and more people coming to your blog to read your articles. But if you want to try out some unconventional tricks to attract more subscribers in the blink of an eye, then here is one for you. Produce content that they won’t get anywhere else. It not only implies impeccable writing but also means offering some extra advantages that they can’t wait to get. For example, you can share information from primary data-based resources which are generally inaccessible by everyone on the internet. Also, you can create a blog segment like “Latest news” or “Highlighting news” where you can share crucial and updated information with the readers first before anyone else does.
These are the few smart ways to entice the visitors and convince them to sign up with their email id and follow you regularly on your blog page.
Being the company owner your expertise lies in handling clients and delivering top-notch services. Social Media and digital marketing is not your cup of tea and rather than wasting your precious time in understanding the specifics of social media management, you should consider hiring someone expert in this arena. This post will give you some prominent reasons to seek the help of an expert digital marketing manager so that you can remain focused on your key role i.e. sales.
Utilizing an efficient resource – It’s true that hiring a professional social media expert will cost you some money, but if you think the other way round, you are actually making use of one’s expertise skills in this particular field and hence it will be a great ROI.
A concrete marketing strategy – Merely posting some content or images here and there will not fetch you any fruitful outcome. You need to have a feasible content plan and a foolproof strategy to bring out some best results and this is possible only when you recruit an experienced person principally for this purpose.
Your Brand gets a voice – A Digital Marketing strategist ensures that whatever activity he or she does on each and every platform must reflect a consistent brand voice and image.
Hitting the right audience – The job of a marketing manager is to first study, understand and analyze the target audience of the company’s products or services. Reaching out to them by your own is difficult, but an expert knows how to grab their attention in the social media pages.
Thus, if you want proper brand recognition and digital presence then rather than wasting time, contact a proficient digital marketing manager. He is the one who has the capability to understand your company’s values and also knows various innovative ways to approach the target audience to boost your company’s sales.
To win a marketing campaign, brand recognition is the first most important thing. If your brand is not noticeable, then convincing the people to buy your product or service would be a daunting job. But as a business owner, there is one thing you could do to bring your brand into the limelight. Consult with a graphic design studio to create a brand guide for your company and then get your marketing materials designed by the proficient designers of that agency. Yes, this would be the best solution to get brand recognition quickly.
Websites that are created by expert designers grab more attention than template based websites. In the case of digital marketing, visual presentation holds paramount importance. To give a competitive edge over your rivalries on the social media platforms and other online marketing channels, you need to stand out as the best and unique. This is possible only when you have some great brand assets to flaunt and advertise. The key to a successful marketing campaign is designing a visually stimulating artwork relevant to your brand and campaign purpose and promote it in every digital platform as much as possible.
The same thing goes for an email blast. Create an easy-to-understand newsletter with a simple yet appealing layout, add some convincing content to it and then send it to all the potential clients. To create the first best impression, using your brand colors, font styles, pattern and images in the right manner is a very good trick. Emails blasts with no or zero appeal fail to trigger sales no matter how much you send them to your prospective customers. To establish a consistent brand image, you should give full emphasis to graphic design in marketing campaigns. Not just for flyers, newsletters or web banners, but whenever your company is planning any kind of special event, make sure to create eye-catching and engaging promotional materials to boost company sales.