Why Videos Work Better Than Images For Lead Conversion

If there is a battle between product videos and product images, the latter always has an upper hand in most cases and the reasons are quite obvious. Video creation typically involves a lot of time and is also expensive. Moreover, in-depth editing and specialized equipment are the mandatory requisites for producing a high-end product video.…

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How To Make The Most Of The Newsletter Marketing

The gradual advent of “social media” marketing has surpassed the importance of Newsletters and has also been successful enough to convince the business owners to not rely on this “old-school” technique of email marketing. But this is certainly not true! As per marketing experts, one can reap immense benefits from newsletter marketing with the introduction…

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Steps To Create A Rock-Solid Content Marketing Plan

“Content isn’t King, it’s the Kingdom.” – Lee Odden Accomplishing 100% success at content marketing is hard, especially when you try to move ahead with no proper planning. A precise content plan or marketing strategy ensures that your each and every content posted in varied platforms gets the deserved exposure and adds value to the…

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