Explaining The Concept Of Location-Based Marketing

Location based marketing, also popularly expressed as geo marketing or geo conquesting is an effective marketing strategy that came into the scene of marketing way back. However, lately new technologies have further improved and added features to this geo marketing strategy to help boost up conversion rate. This marketing strategy focuses mainly on the potential…

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4 Impactful Marketing Trends For The Startup Firms

A startup firm needs your focus, particularly in the domains of branding and marketing. Establishing credibility to secure a position in the market also take pains as it is afterall a startup firm. Some marketing trends are to be taken into consideration while planning for a startup. Using chatbots in a positive way to encourage…

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Why Videos Work Better Than Images For Lead Conversion

If there is a battle between product videos and product images, the latter always has an upper hand in most cases and the reasons are quite obvious. Video creation typically involves a lot of time and is also expensive. Moreover, in-depth editing and specialized equipment are the mandatory requisites for producing a high-end product video.…

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How To Deal With High Bounce Rate Of Your Website

High bounce rate is the bane for every business website because it means more and more visitors are entering through a page of your website, probably the landing page, and leaving instantly from that same page. In other words, it is the exit rate of a web page. If Google Analytics is making you aware…

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How To Make The Most Of The Newsletter Marketing

The gradual advent of “social media” marketing has surpassed the importance of Newsletters and has also been successful enough to convince the business owners to not rely on this “old-school” technique of email marketing. But this is certainly not true! As per marketing experts, one can reap immense benefits from newsletter marketing with the introduction…

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How To Weaponize The Power Of Hashtag For Your Brand

Starting from promotion of product or brand to establishing credibility, adding more to contribution of ideas or encouraging widespread popularity of the brand name, hashtags serve multiple purposes. However, one needs to know how to weaponize the use of hashtag, instead of using it arbitrarily. Knowing the purpose of using hashtag is important. Know well…

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Making The Most Of Facebook Ads For Seasonal Offers

The game of Facebook marketing is not just plain sailing but something beyond that! Marketing experts suggest that your brand promotion must be very specific otherwise you will go unnoticed. And holidays are the times when you can actually make the most of the Facebook Ad campaigns. To win the hearts of your targeted audience,…

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How To Create Brand Awareness Through Social Media

You may find it tedious to increase your brand’s awareness if it’s for the first time. But you don’t need a magician or wizard who can raise your brand’s awareness by pulling in online traffic. Here are some Integrated Social Media Solutions that can help you attract visitors towards the brand without typically sounding “sales…

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